Lockheed Martin Exercise Essay

move 1 The Lockheed Martin website gives the impression that this friendship strives to oblige ethics a top priority among its employees. Lockheed has successfully integrated marketing ethics throughout its integrated culture by instituting mandatory ethics training sessions. The compevery requires that employees make every effort to bring up in-person training however Lockheed makes online training available to those who are unable to attend to live training.This ensures that distributively and every employee has the opportunity to attend the ethics training session. In addition to having training sessions and requiring employees to acknowledge their outcome of the course, Lockheed overly has a clearly defined code of conduct, and the telephoner expressly states its vision and values. The message of doing whats right, respecting others, and doing the very best job possible are often repeated on the corporate website. The website similarly lists numerous additional links an d resources for employees use. Question 2The current good minute series does reckon like it would be effective in establishing an ethical culture because the videos present realistic scenarios. First, the videos describe the ethical issue along with potential consequences. Next, the characters experience a conflict in the workplace, and they must decide whether they should stick with the unions procedure and possibly face negative consequences, or simply let the incidental go unreported. The video shows the characters as they go through a thought process that is very analogous to the way a real Lockheed employee might react.Overall, the video series appears to be effective because it presents ethical issues to employees in a way that is informative, entertaining, and the many employees will likely understand and relate to the message that is being delivered. R. J. Reynolds tobacco plant plant Company Question 1 R. J Reynolds must make many considerations when formulating a ma rketing strategy. The companys website indicates that the information that has been released on health risks related to tobacco use is a large concern.The website seems to contemplate that the company feels obligated to state that individuals who have ceased using tobacco and those who have never started should avoid tobacco products. There is besides a statement that minors should not use tobacco under any circumstances (including exposure to secondhand smoke) and that tobacco is harmful and no tobacco product has been deemed safe. The company also states that individuals should rely on statements by the Surgeon General and the CDC when making decisions intimately tobacco use.These statements reflect ram from governmental agencies and outside groups to inform the public about the serious health risks that are associated with tobacco. The company also mentions that tobacco use should be allowed in adult venues. This indicates that the company feels that recent trends in smoking ordinance are unfair and far too strict and are counterproductive to the business interests of tobacco companies. Question 2 R. J. Reynolds Company has used the negative impact that increased health concerns have had on the company to portray itself as a morally and socially trusty.Not only does the website convey information about health risks, but the company also uses changes in smoking regulation laws as a ass to encourage political activism, as stated on the Smokers Rights page. The media page also shows that the company has made large donations to community causes. These actions serve to portray the tobacco company as socially responsible and positive, though the company sells a product that has a negative impact on health and has thence come under fire as a result.