Friday, December 27, 2019

Johnson University A Private Higher Learning Institution...

Johnson University Johnson University is a private higher learning institution that is located near Knoxville, Tennessee. This Christian college system offers associate, baccalaureate and graduate degrees through their various campuses and online programs. Johnson University is dedicated to enrolling qualified students who are committed to harmony, wholeness and academic excellence. Johnson University students come from a rich array of age, ethnic and geographic backgrounds. Johnson University’s primary mission is to provide degree programs for students that incorporate Christian values and knowledge into the curriculum. Students are encouraged to learn how to understand and apply scriptural concepts into their everyday lives. Education courses are designed to develop communication skills, enhance appreciation of cultural contexts and provide viable vocational options. The faculty at Johnson University supports the school’s mission through teaching excellence, advisory support, scholarly research, creative activities, church service and extracurricular activities. The faculty strives to create supportive learning environments that promote personal growth, spiritual formation, community service, academic progress and high student performance. Johnson University may be a small institution, but they maintain national and global partnerships. For example, they maintain an academic partnership with Anhui Normal University, which is located in China. Anhui NormalShow MoreRelatedAffirmative Action and Higher Education Admissions Essay1664 Words   |  7 PagesIntroduction Known as one of the biggest obstacles in higher education to date would arguably be the use of affirmative action within the higher education admission process for both private and public institutions (Kaplin Lee, 2014; Wang Shulruf, 2012). The focus of current research is an attempt to either justify or deny the use of affirmative action within current practices through various higher education institutions, and though any one person could potentially be swayed to side withRead MoreThe Future of College Education1566 Words   |  7 Pagessociety, and obtain useable degrees without saddling themselves with large amounts of debt. Higher Education is a Necessity Over the course of the past two generations the workforce of America has subtlety shifted. The middle class factory work of yesterday has given way to the research, technology services world of today. Levy and Murnane point out that this concern was raised to President Lyndon Johnson by the Ad Hoc Committee on The Triple Revolution when they wrote of the coming â€Å"cybernationRead MoreAn Ethical Dilemma: Affirmative Action, Do We Still Need It?1706 Words   |  7 PagesAffirmative Action, Do We Still Need It? An Ethical Dilemma: Affirmative Action, Do We Still Need It? Abstract This paper discusses the importance of affirmative action in today’s society and the ethical role it plays when Employers and Universities are considering entry to their respected places of establishment. The paper will conclude with what America will face in the future in terms of affirmative action. An Ethical Dilemma: Affirmative Action, Do We Still Need It? AffirmativeRead MorePublic School System Of Discrimination Based On Their Gender, Race, Ethnicity, Sexual Preference, Or Age1741 Words   |  7 Pagesname Karen Jo Barrow was denied a promotion to assistant principal because her children went to a private Christian school. She was teacher for fifteen years before that and had all of the appropriate training to become an assistant principal, even earn a principal s certificate, but still denied to be promoted. She had waited nine years for this. Because she wouldn’t pull her children out of the private Christian school, they less qualified. 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Affirmative Action College Admissions 3 Affirmative action is the practice, usually by institutions, of giving preference to racial minorities or women when hiring employees,Read MoreA Short Supply Of Registered Nurses1629 Words   |  7 Pagesquestion is whether the nurse’s deficit in the US has been in existence for almost half a century? There is a unique element of this problem. In a capitalist economy where the laws of labor and supply deficit dictate the market, one expect that the higher demand for the nursing labor will make the profession very lucrative with good pay. However, this has not been the case with the field of nursing, the laws of labor and supply shortage has not been able to offer a solution to the intractability ofRead MoreMiddle And Working Class Family s Depend On Student Loans Essay1546 Words   |  7 Pagesauthorized the U.S. Commissioner of Education to lend $295 million from 1959 to 1962 to university and college student loan funds to enable needy students to continue their education ( Gleeson p.12).† This was meant to be temporary emergency funds, but this was the act that solidified federal government in funding education. The next step was the guaranteed student loan (GSLP) program that piggybacked off the Higher learning education act of 1965. The Guaranteed student loan program was the government protectingRead MoreThe Relationship Between Federal Financial Aid And Tuition Increase2128 Words   |  9 Pagessupport makes people believe that the support for American college students is as remarkable as the American higher education’s academic reputation. However, the most frequently discussed higher education policy issue is always cost. The skyrocketing tuition, huge student debt and large student loan default rate raise concern that the financial aid provides space for colleges and universities to increase tuition. This paper will discuss in-depth about the relationship between federal financial aid

Wednesday, December 18, 2019

Essay on Rise and Shine The Debate Over High School...

Universal education is one of the boasting points a developed country such as the United States can make. It is required by law for children to go to school until they are at least 16 years old. Since schooling is such an integral part of life, one would think that it would be constantly in repair, being improved so that society can improve. Some aspects of school life, however, have fallen behind. Specifically in high school, one such aspect is when the day is scheduled to start. There are have been major strides in the research of sleep, and many of them find that the common first bell for adolescents negatively coincides with their sleep schedule. The traditional time for high schools to start is based off of outdated factors.†¦show more content†¦Though the scientists did make some headway on the subject of sleep back then, they were wrong on how sleep actually works. Sleep occurs in five stages, which the brain cycles through every 90 minutes. The first stage is light s leep, where you are still partially conscious and can easily be waken from. The second stage is when your body starts to relax and the brain waves start to slow down. In the third stage, the brain waves are even slower as the brain progresses into deep sleep, or stage four. Stage four is when the muscles in the limbs become paralysed. It is also very hard to be waken from this stage. Stage five is the Rapid Eye Movement stage, or REM stage. This stage is when people dream. Out of all five stages, the most important and restorative are stages four and five. These two stages are also the most important for memory retention. Dr. Robert Stickgold, a scientist from Harvard University Medical School, has conducted studies on why the brain seems to need deep sleep and REM sleep the most for learning new things. His hypotheses state that during sleep, certain chemicals in the brain drop significantly, and all the new information flows from the hippocampus to the cortex. In the cortex, brain organizes and and strengthens the connections made on the information. Then during the REM stage, the brainShow MoreRelated48 Laws of Power - Essay12782 Words   |  52 PagesThis is a well giving guidance, if one feels to close to their boss or â€Å"master† or he shows that he â€Å"loves† one, this will not enforce in free passes or more power. Especially in the US where the work code is very polite and everybody is most of the time appreciated, this might be misleading. One always must let the master appear as the sun around which every one revolves, radiating power and brilliance, the center of attention. 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Tuesday, December 10, 2019

Emily Bronte’s ‘Wuthering Heights’ Reflect Each Other free essay sample

â€Å"If I were in heaven, Nelly, I would be extremely miserable. † How do the settings and characters in Emily Bronte’s ‘Wuthering Heights’ reflect each other? Written in 1847, ‘Wuthering Heights’ is Emily Bronte’s only novel. Published a year after her death under the pseudonym Ellis Bell, it is perhaps one of the most passionately original novels in the English language. The narrative tells the tale of the all-encompassing, passionate, yet thwarted love between dark, brooding Heathcliff and hot-blooded Catherine Earnshaw and how their unresolved passion eventually destroyed them and the people around them. Now considered a classic of English literature, ‘Wuthering Heights’ was met with mixed reviews by critics when it was first published, mainly because of the narratives stark depiction of mental and physical cruelty. The temperament or personality of the characters in a novel can sometimes be skilfully portrayed and enhanced through their physical surroundings. Their morals and values are constructed to reflect the surroundings they are placed in, which helps the reader understand them and their situation and motives more. Emily Bronte uses this technique throughout her novel, largely helped by the disparity between her two settings; Wuthering Heights and Thrushcross Grange, both situated on the harsh and desolate moors of Yorkshire. The microcosm of the two properties is achieved by their isolation, leaving no escape from their bleak situations. Wuthering Heights is the epitome of a Gothic setting, shrouded in the supernatural, this cold, dark, desolate house is an excellent reflection of the characters within. These people are often ill-tempered, vengeful and angry, which is illustrated by the bleakness and isolations of the property. Its antithesis however, Thrushcross Grange, is the embodiment of wealth and the upper class. Lavishly decorated and cultivated, characters such as Edgar Linton frequently appear more reserved and calmer then their counterparts. First impressions of the house are completely different. When bumbling and pompous Lockwood first arrives at Wuthering Heights, he appears startled by its complete disparity to the Grange where he has just journeyed from. The bemused new tenant makes several observations upon approaching and entering the Heights. Firstly, the name of the house carries several connotations â€Å"Wuthering being a significant provincial adjective descriptive of the atmospheric tumult to which its station is exposed in stormy weather. † â€Å"Wuthering† is a regional adjective frequently used to describe extremes of weather, this draws parallels to the intense roller coaster of emotion felt by the characters, almost like the winds across the moors. Bronte’s use of this as her novel title is one of many examples of pathetic fallacy and to indicate the nature of her writing. The scenery surrounding Wuthering Heights is relentless and unforgiving moorland, a snippet of this is emphasised by â€Å"the excessive slant of a few stunted firs†. Enforced by the theme of nature versus nurture, which is prominent throughout the novel, this quote primarily focuses on the image of malnutrition and neglect. The â€Å"stunted firs† are comparable to Heathcliff’s early life and the mistreatment he suffered under the influence of his step-brother Hindley Earnshaw. Bronte wrote, Hindley’s appalling treatment of Heathcliff was â€Å"enough to make a fiend of a saint†. Bronte may have used the scenario of a step-family to draw similarities to fairy tales such as ‘Cinderella’, which would have been greatly accessible to the wider public in the 19th century. When analysing this further we can see that Heathcliff is the male equivalent of Cinderella, both of whom are abused and exploited by their â€Å"evil† step-siblings. In particular the way Heathcliff was forced to work as a common servant to the Earnshaw family, and expected to live his life in the shadows would have drawn some support for his situation from poorly treated domestic workers during the period it was written in. As domestic workers were commonplace among the wealthy and well-to-do during the 1900’s, many servants of Victorian families would have been able to relate to Heathcliff and possibly even understood his later drastic actions. The firs also demonstrate how easily individual spirit can be quashed and therefore unable to achieved its full potential, this can be deduced from â€Å"stunted† which shows a lack of development and acts as a barrier. In contrast to this negative image, Thrushcross Grange is described as â€Å"buried in trees†, this shows how the shrubs have been able to grow in a more hospitable environment, drawing parallels between Heathcliff and Edgar Linton Lastly, from the way the Lockwood flippantly articulates â€Å"a few† it could be seen that only a few firs have been able to survive the harsh conditions, however it could also be determined that no real attention is paid to the needs of the firs and are not counted as an individual. This draws parallels to the way Heathcliff is viewed as just another servant and not part of the Earnshaw family, an example of this cruelty is demonstrated when Mrs Linton bade Joseph to â€Å"keep the fellow out of the room† while her cherished â€Å"little darlings† were present. This lack of affection is also shown in the way that young Heathcliff is often not referred to by his name, frequently called â€Å"dog† and â€Å"the boy† it gives him no sense of belonging and more of an outcast. Not only is the exterior a reflection of our Byronic Hero, but the interior also offers some start comparisons. Wuthering Heights is shrouded in negative language described as â€Å"grotesque† with â€Å"strong narrow windows deeply set in the wall, and the corners defended with large jutting stones†. The entrance is also lavished with â€Å"grotesque carvings and crumbling griffins† it appears to have been designed as a deterrent, or as seen later in the novel after the kidnapping of Nelly and Young Cathy; a prison. This neglected and dishevelled house seems to have been constructed as an attempt to keep the outside world away, and the inhabitants own way of life protected. The description of Wuthering Heights personifies its master, his â€Å"savage† face is illustrated as having his â€Å"black eyes withdraw so suspiciously under their brows† this foreboding image not only relates to that of the windows, but has several connotations with evil and the Devil, indicating Heathcliff as the malefactor in this narrative. His dark, immoral attitude is enhanced by his personal physical portrayal, which is not dissimilar to that of his dwelling, as well as by the described influence of his surroundings. One key observation made by the bemused new tenant â€Å"the kitchen is forced to retreat all together into another quarter† offers another insight into the theme of nature versus nurture. The kitchen is commonly seen as the heart of the home and by being pushed to the back of the house shows there is a distinct lack of warmth and care within. Like Cinderella, Heathcliff is virtually enslaved to withdraw to the kitchen where he is forced to work and spend the majority of his lonely days. Similarly, Hareton is forced to live a reclusive life under the power of Heathcliff and secludes himself from the other characters. Feelings and emotions are also suppressed, demonstrated, yet again by the way Hareton does not feel able to express his love for Young Cathy and so becomes increasingly isolated from the few who care for him. Another illustration of passion is demonstrated by all events at Wuthering Heights occurring in front of the fire, this can symbolise various points. Firstly, like the kitchen, it can show warmth, life and nurture enforced by kind-hearted Nelly Dean who spends most of her time in the kitchen. Thrushcross Grange, the home of the prosperous and cultured Linton family is situated in the valley, with none of the grim features found at Heathcliffs abode. Although, when the straying Earnshaw brood spy Edgar and Isabella through the window, they are startled to witness the children fighting over â€Å"a little dog, shaking its paw and yelping†. It could be interpreted that the Linton siblings are Bronte’s conception of fallen angels, the way they have so much more material worth than the Earnshaw family, but have nothing that they value or appreciate. It may also be seen as deception as they are straying from their stereotypical typecast temperament. In contrast to Wuthering Heights, Thrushcross Grange is filled with light and warmth, upon the Earnshaw childrens first stolen visit to the Grange, Heathcliff exclaims â€Å"ah! It was beautiful – a splendid place† quite a different reaction to Lockwoods first call at Wuthering Heights. After peering through the window at the Linton home, Heathcliff and Catherine comment on the interior â€Å"carpeted with crimson-covered chairs and tables† during the 19th century, rich crimson would have adorned many prosperous and moneyed upper-class Victorian family homes, thus illustrating the link the inhabitants have with the affluent and flamboyant lifestyle. Another indication of wealth is shown by â€Å"a pure white ceiling bordered by gold† however, just as Wuthering Heights is the personification of Heathcliff, Thrushcross Grange also reflects the image and disposition of it’s master. Edgar is referred to as having â€Å"great blue eyes and even forehead† this could be seen as a reflection of the â€Å"pure white ceiling bordered by gold† as the Linton’s pale complexion is often contemplated by the other characters, the gold bordering could be interpreted as Edgar Linton’s blonde hair. Edgar Linton’s coloration is that of a typical Aryan, which seems contradictory, due to fact that Edgar poses none of the domineering and powerful qualities of the â€Å"master race†, we can see this is a weak character when Heathcliff hatefully remarks â€Å"I might kill him and he wouldn’t wish to retaliate†. As the Aryan idea is strongly linked to anti-Semitism, it could be comparable to the ill-treatment and prejudices of Heathcliff who, although is of gypsy ancestry, is the protagonist in this novel. Although the Linton family are frequently described as weak and â€Å"pale† it is their shallow disposition that causes them to keep up appearances for their friends and therefore social standing. From this we can see the comparable qualities in the Linton home. Dissimilarly to Wuthering Heights, the Grange is built in a valley so is therefore not exposed to the harsh weathering faced on the stormy hilltop where the Heights is situated. Once again, there is a clear likeness to the aforementioned characters, the continual storms and weathering inflicted on Wuthering Heights suggests a strength of character in its inhabitants whereas the Linton home, enclosed and surrounded by hills poses no need for the residents to experience â€Å"real life† outside. This is perhaps why Mrs Linton begged that darlings might be kept from that â€Å"nasty, swearing boy†. A huge contrast to Heathcliff’s malevolent character is the calm and gentle Edgar Linton whose personality befits that of his dwelling, Thrushcross Grange a beautiful, splendid place, around which the sky is blue, and the larks are singing, and the becks and brooks are all brim full†. Raised in a loving family and comfortable house, Edgar has become a well respected, dignified gentleman in the neighbourhood. The Grange, in which all is orderly and pleasant, symbolizes the civilized and kind-hearted Edgar. Instead of quarrelling with Catherine, Edgar treats her with the tmost patience and affection, resolving to marry her despite witnessing her tyrannical conduct towards Nelly and throughout her petulant illness. Thrushcross Grange holds elegant objects; a pure white ceiling bordered with gold and a shower of glass drops similarly, Edgar handles his affairs with grace. Edgar is as gentle and gracious as the Grange, and he lives and dies a generous soul in the Grange If He athcliff can be considered as the main protagonist in â€Å"Wuthering Heights† then Catherine Earnshaw is the dominant female spirit which prevails throughout the novel. While Catherine is wild, wilful and passionate, she also possesses a double character. Her five week period at the grange awakens in her an appreciation of the civilised world. When she returns to the Heights, both her manner and appearance have changed and is shocked in appearance of Heathcliff and Edgar. From then on, Catherine adopts a split personality; an amusing lady-like disposition in the company of the Lintons and returning to her wild passionate self when accompanied by Heathcliff. She declares her wish to be â€Å"the greatest lady in the neighbourhood† as the materialistic side to her personality begins to assert itself. For the first time in the novel, Catherine worries how others see her and confesses to Nelly â€Å"it would degrade me to marry Heathcliff†. The duality of Catherines character revealed a crisis point with her marriage to Edgar the one event in the novel above all others which determines the futures of all the central characters. Catherines marriage to him is a betrayal of her nature. Not only has she broken with her kindred spirit, Heathcliff, but she has physically removed herself from the wildness and freedom from the Heights and the crags. This choice made by Catherine favoured wealth, civilisation and social position over her natural affinity with the untamed, uncivilised world represented by Heathcliff and Wuthering Heights. Writing in the period of Romanticism, William Blake is perhaps best known for his philosophical and thought-provoking pieces centred around nature and the natural world. The poems that best relates to ‘Wuthering Heights’ are ‘The Tyger’ and ‘The Lamb’. There are several characters which could mirror the beasts in the poems, firstly, Heathcliff is a fiery and cruel character who befits the description of the Tyger perfectly, Edgar Linton however, is a weak and mild character who is often referred to as â€Å"lamb† by the other characters. This would have been used as an insult, as, while Edgar has the â€Å"tender† and â€Å"bright† qualities of the Lamb, he does not have the fearful or ferocious temperament of the Tyger. One of the key lines observed in the poems is when Blake asks the Tyger â€Å"Did he who made the Lamb make thee? † by asking this question, he is questioning the paradox between beauty and evil; a theme that runs throughout â€Å"Wuthering Heights†. Whilst the moors can be seen as Catherine’s version of â€Å"heaven† they can also be unforgiving and brutal. However, Catherine herself could also be seen as the Tyger, this is shown by her rash behaviour and vindictive tongue. A poignant example of this is experienced in Volume I, Chapter VIII when Catherine loses her temper and pinches Nelly in the company of her love interest Edgar Linton â€Å"She, supposing Edgar could not see her, snatched the cloth from my hand, and pinched me, with a prolonged wrench, very spitefully on the arm. † Taking into consideration that Catherine was in the company of a man whom she wished to court, we can see how she is a character that keeps her emotions close to the surface and thinks nothing of them boiling over. Throughout the course of the novel, the theme of heaven and hell is displayed in a variety of ways, beginning with Lockwoods explicit reference to Wuthering Heights as a misanthropes heaven and ending with the implied heaven of the ghosts of Heathcliff and Catherine roaming the moors together. Catherine appears to dream of being expelled from heaven â€Å"If I were in heaven, Nelly, I should be extremely miserable. † Critic Thomas John Winnifrith also sees religious meaning in the novel: redemption is won by suffering, as an analysis of references to heaven and hell reveals. For Heathcliff, the loss of Catherine becomes a literal hell; there is no metaphoric meaning in his claim existence after losing her would be hell. In their last conversation before her death, Catherine and Heathcliff both suffer agonies at the prospect of their separation, she to suffer the same distress underground and he to writhe in the torments of hell† Heathcliff is tortured by his obsession for the dead Catherine and as his mental state begins to deteriorate, her childlike image is seen in the form of a ghost. Suffering through an earthly hell leads Heathcliff finally to his heaven, which is his union with Catherine as a spirit. According to Winnifrith, the views of Nelly and Joseph about heaven and hell are conventional and do not appear to represent Brontes views. Inevitably, the ideas of expulsion from heaven, exile and revenge have all been linked to Milton’s ‘Paradise Lost’ and parallels drawn between Milton’s epic and Bronte’s novel; Catherine’s pain at her change from a free child to imprisoned adult is compared to Satan’s speech to Beelzebub â€Å"how chang’d from an angel of light to exile in a fiery lake†. Recently a number of critics have viewed ‘Wuthering Heights’ as a fall, though from what state the characters fall from or to is disputable. It could be argued that Catherine falls for the superficiality and wealth of Thrushcross Grange from her home at Wuthering Heights, although some may see this as a negative movement. From this argument, it is hard to deduce which is the fallen world, is it the decadent and conceited Grange, or stormy and dangerous Heights. Consequently, we cannot tell whether the fall is from heaven to hell or hell to heaven. Of all the characters, Heathcliff perhaps falls the furthest, as his pursuit for revenge and property is eventually what destroyes him, and the other characters. It is Bronte’s remarkable imagination, emotional power, figures of speech, and handling of dialect that makes the characters of Wuthering Heights relate so closely with their surroundings. The contrast of these two houses adds much to the meaning of this novel, and without it, the story wouldn’t be the interesting, complex novel it is devoid of the contrast between Wuthering Heights and Thrushcross Grange. The contrast between them is more than physical, rather these two houses represent opposing forces which are embodied in their inhabitants. Having this contrast is what brings about the presentation of this story altogether. Bronte made Heathcliff and Wuthering Heights as one and without such thorough descriptions of characters or settings, Bronte would not have achieved such a success story.

Tuesday, December 3, 2019

Violence in our Academic Insitutes Essay Example For Students

Violence in our Academic Insitutes Essay Young teenagers must get the message that violence will not be tolerated in our academic institutes, that these violent acts will be met with the severest reprimands. Some people believe that enforcing harsher penalties on young offenders is not a good idea as current laws are more effective. Many parents resent the fact that they should be held responsible in many situations. Stricter rules should be placed on young offenders who break the law. Young offenders who commit violent crimes should be tried as adult. Many young offenders feel that they can get away with a slap on the wrist for violent crimes. One in 12 high schoolers is threatened or injured with a weapon each year. If youre between the ages of 12 and 24, you face the highest risk of being the victim of violence. Statistics show that by the early 1990s the incidence of violence caused by young people reached unparalleled levels. There is no single explanation for the overall rise in youth violence. Self-esteem and Morale values should be taught at home and reinforced at school, by rewarding children who show positive attitudes. Rational persuasion is thus the foundation of peaceful coexistence. Early education about violence should be also taught in our educational institutes. Schools need to encourage individual, independent judgment and to provide the factual knowledge and reasoning skills. E ffective strategies include school based curricula that emphasize the development of problem solving skills, anger management, and other strategies that help kids develop social skills. In addition, parenting programs that promote strong bonding between parents and children and that teach parents skills in managing conflict in the family, as well as mentoring programs for young people. The parents should be held responsible for the children who repeatedly break the rules and parental involvement should be made mandatory when a child is showing signs of violent behavior. The parents should be forced to take more interest for the well being of the child. We will write a custom essay on Violence in our Academic Insitutes specifically for you for only $16.38 $13.9/page Order now Teachers and school faculty should be better trained to notice potential problems developing in students.A support system should be put in place for students so when an individual child feels threatened; they have someone they can approach in confidence. Its too late to save some teenage violence victims, but its not to late to save future victims of teenage rage and violence. To curb our youth violence we must take a more detailed view of the crimes committed. Combined with early intervention methods and education. Teens need to understand that the consequences of their actions will lead to serious penalties. This would hopefully make them think twice before being involved in violent acts.

Wednesday, November 27, 2019

Free Essays on Blakes Cry For A Voice

Blake’s cry for a voice William Blake had a vision. It was a thought that changed the way poetry and writing would be viewed from here to eternity. Blake’s point of views and associations with the characters represents a change in the way the reader dictates who the victim is really and who is not. In Blake’s â€Å"The Chimney Sweeper† from the Songs of Innocence and Experience, both aspects of heaven and hell can be examined just the same as a good versus evil aspect of the two different styles of the poem. One poem, two totally different views on manners, morals, customs, and what is right and wrong. To understand what William Blake was thinking and trying to say the reader must first know about how Blake’s mind worked. Forgotten by his contemporaries but venerated by modern society, British poet, prophet, publisher, and artist William Blake was the earliest of a long line of reformist romantic poets. Regarded widely as a mad man, Blake was above all else a rebel whose anti-authoritarian spirit, and belief in freedom and individuality formed the basis of his revolutionary poetry. With his own unique style and form, Blake’s poetry outlived its critics, and William Blake is now widely identified as one of the greatest lyric poets of all time. From humble beginnings as the son of a hosier, Blake was essentially self taught, drawing inspiration and influence from German mystic Jakob Bohemia and the pivotal works of Emanuel Swedenborg. After his preliminary education, he briefly attended the Royal Academy before being requested to leave after challenging the school’s president. Later on Blake managed to establish friendships with renowned academicians such as John Flaxman and Henery Fuseli, whose works may or may not have influenced his later poetry. Blake is usually referred to as a pre-romantic as result of the manner in which he would reject the traditional neoclassical style and modes of thought. A s... Free Essays on Blakes Cry For A Voice Free Essays on Blakes Cry For A Voice Blake’s cry for a voice William Blake had a vision. It was a thought that changed the way poetry and writing would be viewed from here to eternity. Blake’s point of views and associations with the characters represents a change in the way the reader dictates who the victim is really and who is not. In Blake’s â€Å"The Chimney Sweeper† from the Songs of Innocence and Experience, both aspects of heaven and hell can be examined just the same as a good versus evil aspect of the two different styles of the poem. One poem, two totally different views on manners, morals, customs, and what is right and wrong. To understand what William Blake was thinking and trying to say the reader must first know about how Blake’s mind worked. Forgotten by his contemporaries but venerated by modern society, British poet, prophet, publisher, and artist William Blake was the earliest of a long line of reformist romantic poets. Regarded widely as a mad man, Blake was above all else a rebel whose anti-authoritarian spirit, and belief in freedom and individuality formed the basis of his revolutionary poetry. With his own unique style and form, Blake’s poetry outlived its critics, and William Blake is now widely identified as one of the greatest lyric poets of all time. From humble beginnings as the son of a hosier, Blake was essentially self taught, drawing inspiration and influence from German mystic Jakob Bohemia and the pivotal works of Emanuel Swedenborg. After his preliminary education, he briefly attended the Royal Academy before being requested to leave after challenging the school’s president. Later on Blake managed to establish friendships with renowned academicians such as John Flaxman and Henery Fuseli, whose works may or may not have influenced his later poetry. Blake is usually referred to as a pre-romantic as result of the manner in which he would reject the traditional neoclassical style and modes of thought. A s...

Saturday, November 23, 2019

Take A Stand Example

Take A Stand Example Take A Stand – Case Study Example Discussion The Likelihood of American Culture Crushing the World The growing morbidity of American’s imagination, as illustrated in the consumption of cinematic horror, suggests a potential global crash. The amount of damage that American souls have borne because of exposure to real horror is exemplified by the increasing love for the horror movie. In the recent past, horror films have experienced massive success. In addition, there has been an amplified number of Americans voluntarily traumatizing themselves. Bare facts show that moviegoers are presently demonstrating a susceptibility to horror (Ibbi 1). Conversely, one fact that stands out is that this culture is about to crash the world. Random acts of trepidation or terror against civilians seem a nearly and new incomprehensible instrument of war to most Americans. In the end, the theater of horror has a distressing effect on a person’s morale. Governments Actions to Protect Cultures States can take constructive ste ps to protect their cultural heritage in areas such as cinema. These Governments can promote the development of competencies. By this, Governments allow a deeper knowledge of the complexity of cultural heritage and all forms of interaction with disciplinary areas related to similar research framework. These promote technological, conservation, protection, and enhancement of the cultural heritage in cinema. Similarly, these enable proper appreciation and knowledge of the cultural heritage. In addition, Governments should target at developing research lines in international perspectives. These will allow the exploitation of resources by collaborating with other cinema institutions. Teaching should be based on the concept of the cultural heritage as an incorporating expression of the society, both past and present. Work CitedIbbi, Andrew Ali. Hollywood, the American Image and the Global Film Industry. cinej 3.1 (2014): n. pag. Web.

Thursday, November 21, 2019

What are three rewards and three challenges that you will face as a Essay

What are three rewards and three challenges that you will face as a teacher - Essay Example So the very privilege of getting the opportunity to shape and direct the young minds as a teacher is a great reward in itself (Kauchak &Eggen, 2010). Besides, it is a discernable, yet, never accepted fact that teaching is not regarded by the contemporary society as a real and challenging profession (Kauchak & Eggen, 2010). Very few people harbor the ambition and desire to choose teaching as a profession. So, as a teacher I will find it really tempting to present myself as a competitive and ambitious role model dedicated to serving the society, in the field of education. As a teacher I intend to be really proactive in my approach and choices. I not only aim to do the best where I am placed, but also aspire to advance in the ranks by the dint of my sincerity and dedication, intending to ascend the professional platform where I have the power to make the real changes required in the contemporary education system. I am also aware of the challenges that I will have to face as a teacher. One immediate challenge will be the academic norms set by the No Kid Left behind Act. In my opinion the kind of standardization and homogenization that this Act has ushered in the education system has pragmatically done very little to improve it (Cochran-Smith, 2005, p. 99). I also hold that a teacher tends to be the part of a team involving other stakeholders like parents and the society (Kauchak & Eggen, 2010). Considering my intolerance for the lack of parental involvement, I think this issue will be the other big challenge that I will have to deal with as a teacher. As I have already said that teaching is about team work, hence a single teacher cannot bring about the desired changes in a systematic and timely manner, unless one’s zeal and enthusiasm is to some extent shared by one’s seniors, colleagues and the entire system in general (Moore, 2004, p. 133) . So one more challenge for me will b e to bring in a leadership that intends to restore passion

Wednesday, November 20, 2019

History 20th century america Movie Review Example | Topics and Well Written Essays - 4000 words

History 20th century america - Movie Review Example All this helps better understand why film is such a valuable source which, if properly analyzed, can uncover a lot of information about the historical period when it was created. Within the majority of modern western cultures there are films that are traditionally perceived as defining national cinematographies. In the United States there can be found many such exemplary films as well. But few other movies can rival such acknowledged masterpieces as "The Birth of a Nation", filmed by D. W. Griffith and premiered in 1915, and "Gone With the Wind", produced by 1939 by cooperative effort of David O. Selznick and Victor Fleming. Being separated by almost a quarter of century, an immensely long period for the explosively advancing genre of cinematography, both of those films in their respective period of time boldly set new standards for film making that would define the future cinematographic approaches. But aside from their purely artistic and professional merits, it is not less important to mention that "The Birth of a Nation" and "Gone With the Wind" fully comply with our observation of the preservative function of film. Indeed, what makes these films invalua ble is their record of controversial views on the acute racial problems that emerged during the post-Civil War emancipation of former black American slaves, and which were also urgent in the days of the films production. With these observations in mind, let us investigate how black Americans are portrayed in the film "The Birth of a Nation", how does the film represent the Ku Klux Klan and its role in the Southern life, and what do "The Birth of a Nation" and its reception reveal about white Americans attitudes toward blacks in the early twentieth century. Also, let us contrast such observations with "Gone with the Wind" with its own interpretation of the post-Civil War emancipation. Since the dawn of cinema, the American Civil War has been the main theme for numerous directors, but one of the most prominent figures in the history of cinematography in its preoccupation with the topic of the Civil War was D. W. Griffith. Films of Griffith, whose father was a former Confederate Colonel, were definitely influenced by the late nineteenth-century Southern Romance novelists with their stories of aristocratic owners of plantations, Southern beauties, and faithful slaves (Wagenknecht 1975, pp. 28-29). During his celebrated career, Griffith produced thirteen silent films that touched the topic of the Civil War. Among these, "The Birth of a Nation", premiered in 1915, is most well-known, largely due to its debatable and openly racist stance. The film is based on the play "The Clansman" of Thomas Dixon, which extols the Ku Klux Klan as the redeemer of Aryan race endangered after the period of the Reconstruction. However, despite its problematic representation of racial issu es, this film is nevertheless the landmark American masterpiece not only among the Civil War films, but in the whole field of cinematography, so that everyone who studies the history of film must study "The Birth of a N

Sunday, November 17, 2019

Political Science Critique Essay Example for Free

Political Science Critique Essay Why is it to be changed? For as a citizen of the Philippines experiencing simple life can see this problem in our country. It is said in the sections that â€Å"official language is the prescribed medium of communication in the government, courts and schools. It may not be the national language†. Including with this, the official language of the Philippines are Filipino and English. And that is the error of this part of the 1987 Philippine Constitution. We should not include ENGLISH as an official language of our country. First, is it implication that Americans are still in our culture especially in our Constitution. Second, we must have only one official language for us Filipinos will not be confused. It is acceptable that if we will use ENGLISH language in the school because it is a place of learning. But in the government and courts we should not use ENGLISH language. By this act we insult other FILIPINOS. Why? Let us accept the fact that some of the FILIPINOS are trying hard understanding or speaking in ENGLISH and some of the FILIPINOS are what we call â€Å"mangmang†. How can the â€Å"maralitang mga-tiga lungsod† understand these things? We should consider their or should I say our capabilities. For some instance, In having a hearing in the congress by speaking in ENGLISH we think that the whole Philippines got it? NO!, considering that some of the topics are not understandable because we can’t relate because they use such highfaluting words. It is said that Filipinos are the master of the country but how can that be if they can’t understand what we’re trying to implement in their land also how can we get their opinions if they can’t understand it. Second instance, In having trials, mostly fair and poor persons are always convicted due to poverty. If I am in their situation having a trial that I can’t understand, It is a big insult. To sum this up, In Philippines we should consider first our own before anything else. And solving problems should start in little problems like these because we can fixed thing starting in little not in big ones. And some little things like these is the mode and kind of communication in our country. NEW PROVISION: The national and official language of the Philippines is Filipino. As it evolves, it shall be further developed and enriched on the basis of existing  Philippine and other languages. Filipino and English languages as a medium of official communication of instruction in educational system but In Government and Courts the medium of communication shall be our national language.

Friday, November 15, 2019

The Authors :: essays research papers

The Authors   Ã‚  Ã‚  Ã‚  Ã‚  In the world of writing, the writer’s lifestyle, imagination, background, or world views is what will make the piece attractive. The three writers’ T.S. Eliot, Ernest Hemingway, and F. Scott Fitzgerald wrote most of their pieces with the way they viewed the world or things that had occurred in their lives. The following paragraphs will tell you about the writers past to induce them into writing what they did. T.S. Eliot, a very cerebral poet and also wrote essays. Eliot grew up in a fine family, his father was a business man and his mother was very involved in the community and wrote poetry. Eliot went on to going into Harvard where he earned his PhD in philosophy. After attending Harvard, he traveled around Germany on a travel scholarship and later attended Oxford University where he only stayed a year. His early works reflected the disillusionment of the postwar generation and the tragedy of contemporary civilization. In 1928 Eliot considered himself an Anglo-Catholic, which reflected in his poetry a more positive turn. Eliot received the Nobel Prize in 1948. Eliot’s poetic themes concentrate on the condition of the world and only gain an optimistic strain later as a result of his conversion to Christianity. His new-found worldview colors his later works into optimism rather than despair, though he recognizes that the world is still a dark place in which to live. His poems â€Å"The Love Song of J. Alfred Prufrock† and â€Å"Death by Water† from the poem â€Å"The Waste Land† are two manifestations of his early social disillusionment while â€Å"The Hollow Men† and â€Å"Journey of the Magi† are written later with the more hopeful backdrop of Christianity. Ernest Miller Hemingway was born in 1899 in Oak Park, Illinois, in an orthodox higher middle class family as the second of six children. His mother, Mrs. Grace Hale Hemingway, an ex-opera singer, was an authoritarian woman who had reduced his father, Mr. Clarence Edmunds Hemingway, a physician, to the level of a hen-pecked husband. Hemingway had a rather unhappy childhood on account of his 'mother's, bullying relations with his father'. He grew up under the influence of his father who encouraged him to develop outdoor interests such as swimming, fishing and hunting. His early boyhood was spent in the northern woods of Michigan among the native Indians, where he learned the primitive aspects of life such as fear, pain, danger and death.

Tuesday, November 12, 2019

Fyffes Case Study

IntroductionFyffes are an Irish company founded in 1888 that specialise in fruit production. The company is said to be â€Å"world famous† according to the Fyffes website, one reason being that their bananas were the first branded fruit in the world (Fyffes, 2013). Fyffes are the oldest fruit brand in the world and are headquartered in Dublin. The company began in London, soon to become the most popular banana brand in the world, the organisation was born into the marketplace devoid of competition.Their â€Å"blue label bananas† allowed them to become unique and furthermore dominators of the fruit market. Today, their main product is the banana, although they also produce other fruits including the Fyffes Gold Pineapples and Fyffes melons. Fyffes currently market their produce in Europe and the United States and are involved in the production, procurement, shipping, ripening, distribution and marketing of bananas, pineapples and melons.SWOT Analysis of Fyffes.StrengthsF yffes have several strengths such as a large brand portfolio that is very well recognized. Furthermore they have a strong brand recognition among both customers and institutions, that allows them to penetrate new markets and also hold a large share in existing markets. They operate a vertically integrated supply chain that allow economies of scale in fruit in both sourcing and distribution. (Fyffes,2013) There strong market position allows them with a lot bargaining power in the market. They have a large number of supply chain activities that include ; Production, procurement, shipping, ripening and the distribution and marketing of bananas but also melons and pineapples.WeaknessesFyffes lack in the scale of operations when compared to their competitors ; Chiquita Brands, Dole foods and Fresh Del Monte produce. They are somewhat dependent on european market, but this has greatly improved since 2008 when  there 51% of their revenue came from the eurozone. There competitors have sig nificantly bigger distribution and marketing channels along with greater financial resources. This can be seen in 2013 revenues were Fyffes is listed fourth behind Dole food, Fresh Del Monte, Chiquita and Total Produce. (Fyffes,2013)OpportunitiesA company acquisition may help enhance pineapple production. This would increase production and supply. Fyffes have identified their weakness of lack of scale and made progress by establishing a network(s) across Germany. This includes both distribution and ripening centres. Fyffes have been paying a tariff on bananas imported in to the european union since 2006 due to the European Union banana import regulation. This has given competitors importing from other regions the upper hand. However the EU have agreed to reduce this tariff on latin american bananas in stages, when this fully implemented this could reduce Fyffes’ operating costs significantly. (ibid)ThreatsFyffes have strong competition across all their product lines, competit ion include global companies as listed previously but also agricultural cooperatives and foreign government sponsored producers. Further to this competitor companies have larger financial resources allowing them more purchasing power along with more capital to expand and improve. (ibid)Target CountryAs the huge demand for bananas and tropical fruits in Europe constantly increases Fyffes have found themselves sourcing throughout The Tropics,Caribbean and countries in Central America for example Costa Rica and Columbia. With the European Union being the largest consumer importer for bananas, it is Fyffes target market. In Britain alone over 5 billion bananas are consumed each year, hence why they are the 4th largest importer bananas in the world and one of Fyffes major target countries. They have a strong competitive advantage as the British market is one they know very well and can use this against other companies such as Chiquita who are a  Latin American company.Another target co untry for Fyffes is Germany being the 2nd largest importer of bananas in the world.Fyffes can easily trade with Germany as it is within the European Union.Although the United States are the number one largest importers for bananas it is unlikely that they would be able to compete with the firms from South America. Companies such as Del Monte,Dole Food Company and Bonita are the largest banana firms in the US and dominate the market.As bananas are only produced in countries with a very specific climate such as The Carribean or The Tropics they’re target countries are the places where the fruit cannot be readily grown and must be imported.â€Å"Bananas and pineapples are grown in countries of the tropics – Africa, Latin America, Caribbean, Pacific etc. Many countries produce bananas as a staple food and only around 20% of all bananas that are produced are actually exported.Most bananas and pineapples sold on the British market are exported from Latin America, and increa singly West Africa, as companies relocate in search of ever ‘cheaper' fruit, pursuing a ‘Race to the Bottom' in terms of social and environmental standards.† (www.Bananalink.org.uk 2013)Products Selected to Go InternationalHeadquartered in Dublin, Fyffes has expanded greatly and is now operating in several different regions including the United Kingdom, mainland Europe, U.S.A. along with Central and South America. With Fyffes being one of the largest fruit companies in the world, their internationally distributed products include bananas, melons, pineapples and the newly added product that is plantains.Fyffes are renowned on a world stage for being the most notable distributor and seller of bananas. Operating in a vast amount of countries in the Caribbean and South America, as of 2012 Fyffes was the â€Å"largest importer of Fairtrade bananas into the European Union† (Fyffes, 2012). These bananas are sourced from countries such Ecuador, Costa Rica, Brazil, P eru and the Ivory Coast. After the bananas have been harvested and washed they are palletised for shipping in temperature controlled holds.Fyffes have marketed their bananas from the standpoint that they are nutritionally beneficial to all. They preach the biological benefits of their products whether it is through their website, general advertising or through they’re labelling etc. They boast the fact that â€Å"bananas are known as the energy fruit because they provide a quick-but-sustained energy boost in a natural, nutritious and easily digestible form† as well as the rather low caloric count of just 95 kcal per banana. Much of the same marketing is used for their pineapples. Fyffes’ ‘Gold Pineapples’ are described as â€Å"Supersweet† (Fyffes.com, 2013) and is sourced mainly from Ecuador, Panama and Costa Rica. These are packaged and distributed around the world.The pineapples are shipped in condition controlled vessels to ensure an appr opriate balance of sugar and acidity is maintained. Once again Fyffes market their product based on the nutritional benefits. They declare that their â€Å"Supersweet† pineapples contain â€Å"three times more vitamin C than traditional pineapples† along with their low fat content and the presence of digestive enzymes (Fyffes.com, 2013). Fyffes third main product is their variety of melons. Fyffes’ selection includes a range of both summer and winter melons. The summer melons include galia, watermelons and cantaloupe.The winter melons include watermelons, honeydew and cantaloupe. They are high in vitamins A and C and contain digestive fibre. The countries in which they are in grown in include Guatemala, Honduras and Costa Rica. As previously mentioned, Fyffes introduced what are known as ‘fruit snacks’ in the form of plantains chips. The plantain is a variation of the banana and is being marketed as a variation to potato chipsEntry Modes UtilisedFyf fes have been exporting to the UK for the last 120 years from its base in Ireland. The first step Fyffes took after exporting to the UK was to export to EU member states. This was a low risk natural progression for Fyffes as the EU operate a free trading policy within member states and many of the original member states have a similar demographic as that of Ireland and the UK.These markets had similar demand as their climates were not susceptible to growing bananas and this proved to be a venture that increased the recognition of the blue label brand and maximised the use of current  resources as well therefore proving highly profitable. In 1995 to expand on its European distribution channels Fyffes entered into a venture with the Windward Island Banana Development and Exporting Company (WIBDECO), and bought out Geest Bananas which were a major competitor in the British market (Bananalink, 2013). In 2005 the company entered into a strategic alliance with the Turbana Corporation in order to expand its market reach and develop its US market share.As Fyffes grows and increases its market share larger economies of scale are allowed for. Fyffes buy most of their fruit from farms in Belize, Panama and Costa Rica, it does however own about 6,000 acres of land in Costa Rica as well as smaller farms in Panama and Belize (Carswell, 2013).The company is hoping that by 2014 they will grow 60 per cent of the pineapples they sell. A recent development in the containers used to keep the fruit fresh while shipping means that the fruit could be kept fresh for 35 days of shipping, far longer than the current 23. Fyffes are hoping this will allow them to export their fruit from their Central American headquarters in Costa Rica to growing markets in Russia and the Middle East.Resource Commitmentâ€Å"Resource commitment refers to the level of dedicated assets – physical or human – that cannot be transferred from one country to another without loss of economic val ue†. An example of this may be that a firm adapt its product and resources to suit the needs of the host importing company (Petersen, 1999). This essentially may result in increased revenue in that specific area but may not help revenue figures as a whole for the firm. Fyffes has continuously shown resource commitment to several different foreign markets.Due to the very nature of the fruit business Fyffes was technically always an import-export business. As an Irish company selling tropical fruit there was always a need for shipping the fruit from the likes of Costa Rica and Panama. Therefore these resources were already owned by the company. In order to grow their exports Fyffes had to expand on these resources. Fyffes were the first company to properly transport their fruit on their ships. They changed from just transporting the fruit in bunches to using proper containers on board, this was key to shipping the fruit further afield.Alasdair MaCleod, head of Fyffes in their Ce ntral American base said that  only once in his 20 years in the business had he lost an entire shipload of fruit as a result of a ripe box of bananas prematurely ripening others on board the ship. As mentioned previously Fyffes hope to further improve their shipping containers and therefore advance into more new markets. This is a resource commitment that is sure to pay off . (Carswell, 2013)Environmental Factors Impacting on InternationalizationThere are four main environmental factors that can impact the internationalization of a company. These are the competitive, legal, political and economic environments. It is imperative that a company must overcome these obstacles in the marketplace in order to establish internationalization of their firm. For fyffes, their competitive environment struck them first in the late 1920s.Their first competitor, Jamaica Bananas Producers Ltd, began to sell their fruit in large amounts to the British market. Fyffes counteracted by branding their f ruit to enable recognition of their bananas. The blue Fyffes label then became iconic, it was their major selling point. Henry Stockery CEO of Fyffes in 1929 said that,  Ã¢â‚¬Å"today people are asking for the ‘Blue Label’ bananas†.The popularity of their ‘blue labeled bananas’ allowed them to dominate the banana market and to wipe out all of their competitors.With regards to the legal, political and economic aspect, according to Fyffes website, it states that,   Ã¢â‚¬Å"fyffes is aware of the social and environmental issues associated with the products that it sources and sells†. (Fyffes, 2013).They follow a strict code of practices in order to produce their product at the highest quality and approved ethical standards. Furthermore, Fyffes is said to be â€Å"pro-active† with matters such as environmental impact and fair labour prices by heavily participating in industry forums on social, ethical, health and safety and environmental is sues.Success (or otherwise) ExperiencedBeing one of the worlds most prominent fruit distributors, Fyffes has enjoyed an overwhelming amount of success since its founding all those years ago in 1888. Not only are they still in existence, but they have still maintained their image as one of the fruit industry’s big guns. A huge contributing factor to their success was tapping into the retail supermarket area and producing at a large scale.â€Å"Our business has evolved to meet the needs of the big retailers and today, 90% of our produce is destined for supermarket.† (Barrett, 2013)Fyffes is Europe’s biggest banana importer with estimated sales of about â‚ ¬1 billion annually, exporting up to 40 million boxes of bananas (roughly 4.5 billion bananas) and 8.5 million boxes of pineapples from farms in Costa Rica, Belize and Panama every year. Ireland accounts for 10 per cent of the company’s exports. They became the first company in their area to place a bra nd on their fruit in 1929. The company’s approach to business in todays market is structured by the same commitment to quality and confidence in the integrity of it’s fruit that prompted the introduction of the pioneering brand label idea.As a company, Fyffes have pledged to carrying out the utmost of fair trade as well as environmentally sustainable production. Innovation is a highly influential factor in relation to Fyffes’ approach carrying out business. â€Å"Fyffes taps container technology to broaden market reach† (Carswell, 2013) This is a recent example of innovation where Fyffes propose the use of a new container system which can preserve fruit for as long as 35 days. This would allow the company to export more produce into Europe, better quality food into Russia and more fruit into the Middle East. Growth in business is something that Fyffes concentrate on every year and they are currently succeeding to do so according to a recent article on the dublin headquartered company.â€Å"The Dublin-headquartered international banana exporter yesterday posted pre-tax profits of â‚ ¬22.2m for the first six months of 2013, a 1.1% increase on the same period last year.† (Percival, 2013) However in 2007, Fyffes suffered an 11% fall in first- half profits because of losses at its melon joint venture in Brazil. This is one of very few examples of occasions of misfired venture for the company, where they suffered a â‚ ¬2.8m loss from their share of a Brazil-based melon producer Nolem. This was an event which was uncharacteristic of the company and it wasn’t ignored, judging by a  statement released at the time. â€Å"Significant internal resources have gone into addressing Nolem’s business in order to deliver an improved result in the forthcoming season† (Guider, 2007).ConclusionFyffes are an excellent example of a public quoted Irish company who have experienced success in international markets. Their innovative use of the blue label way back in 1929 made them the first fruit brand in the market. This was a huge development from Fyffes and has set them up to be the instantly recognisable brand they are today. This is a brand that has loyal customers who associate the Fyffes fruit with reliability, sustainability and most importantly a high quality product. It is this basis that has allowed them to grow into the flourishing business they are today along with their tactful low-risk foreign entry strategy.

Sunday, November 10, 2019

Provide Support to Manage Pain and Discomfort Essay

Outcome 1 Understand approaches to managing pain and discomfort 1.1 Holistic care takes care of the whole person not just the physical needs (eg. Pain) but it also their mental and emotional needs (eg. Being afraid, not knowing what’s wrong), their social needs and their spiritual needs. This is important because the purpose is to ensure the individual is comfortable and brings peace and dignity as well as supports the individual’s family. 1.2 There are different approaches to alleviate pain and minimise discomfort which can include drugs, physical methods, self-help methods or alternative methods. Drugs can be used for pain relief, these can include analgesics such as asprin, paracetamol, opiates such as morphine, anti-infammatories such as ibuprofen, anaesthetic blocks such as an epidural. Drugs that are supplied on a prescription for pain relief are likely to be analgesics. In some extreme cases of severe or prolonged pain an individual may be given opiates. Physical methods to relieve pain may include massage (superficial or pressure), transcutaneous electrical nerve stimulation (tens), repositioning. Self-help methods can help relieve pain and have been found to be effective this can include moving or walking about (if possible), having a warm bath, doing something to take their mind off the pain, doing recommended exercises. Alternative therapies can often help relieve pain. Alternative therapies can include using aromatherapy, reflexology, acupuncture, yoga and meditation. 1.3 The individuals care plan should have information about the best way to manage their pain also to enable them to rest and sleep. The care plan should always be checked before you start to work with the individual who you are supporting and making comfortable. It is important that you enter any new information into the care plan so that your colleagues can take appropriate action. It is important that you take the necessary steps to keep information confidential in line with the data protection act 1988. Outcome 2 Be able to assist in minimising individuals pain or discomfort 2.1 Pain and discomfort may affect an individual’s wellbeing and communication because pain and discomfort can affect the amount and quality of sleep that individuals can get. Sleep deprivation can affect individuals day to day  living, it can make people irritable which can affect the way they communicate with others. It isn’t always easy for an individual to express the discomfort they are in as everybody experiences pain in different ways. 2.2 It is important to encourage an individual to express their feelings of discomfort or pain so that you can ensure you are able to assist them in the most beneficial way. It is important that the individual doesn’t feel like a nuisance. A way to find out how much pain the individual is in, you could ask them to put it on a scale of 1-10 1 being mild discomfort and 10 being the worst pain that they have ever felt. That way you get an understanding o f the level of pain. Read more:  Provide Support to Manage Pain and Discomfort Essay 2.3 To encourage an individual to use self-help methods of pan control you could assist them too change the position that they are sat/ laying in or provide them with a hot water bottle. Sometimes encouraging an individual to take part in an activity or talking to them can distract them from the pain/ discomfort they may be in. Self-help methods can be beneficial because it give the individual control on how they deal with their own pain. 2.4 It is important to ensure that the individual is as comfortable as possible, pain can be a hindrance to an individual’s personal comfort. If an individual needs turning during the night then it is important that it is don with as little disturbance as possible. Everybody has their own preferred way to be positioned to sleep or rest. You should check the individuals preferred positions that they feel comfortable in to ensure that they have a comfortable sleep/rest. Some individuals may have to rest propped up or sitting in a chair due to m edical conditions. You should check their care plan to see if there are any positions they need to maintain. 2.5 The individuals care plan will include a plan for dealing with any pain that the individual may experience. It is important that you offer sympathy and support to the individual in pain. If the individual is suffering in pain because they have had an accident or got an injury then you will need to discuss it with your manager or senior who may need to request a medical assessment so that the appropriate pain relief can be prescribed. It is important that the individual who you are supporting is asked what help and support they would like to receive. Outcome 3 Be able to monitor, record and report on the management of individuals pain or discomfort. 3.1 An individual’s pain and discomfort  levels should be monitored regularly, this shows if there are any changes. It will also show if the pain relieving methods are effective or not. It is important that if you are have any difficulty assessing an individual’s pain then you should let your manager know. You should never guess because you may get it wrong. You could use a pain scoring sheet to get an idea of the level of pain. 3.2 When recording an individual’s comfort, sleep and rest it should be accurate and contain all the information so that other care workers can continue to support them. Never assume about an individual’s comfort or sleep levels. One way you could record an individual’s comfort or sleep levels is you could observe them or you could ask them. It is important that the correct information is recorded because how an individual has slept may affect the care and support that is required after periods of rest. It should be written clearly so that it is understood easily. Care records are legal documents, not completing a care record is just as bad as not completing it correctly. 3.3 It is important that if an individual is in pain it should be recorded especially if it is a different type of pain. You should record an individual’s pain is better or worse. If an individual is becoming reliant on pain medication then it needs to be recorded so that the doctor can review it. Some individuals may find it difficult to sleep, relax or rest this will also need to be recorded so that the issue can be resolved for the individual.

Friday, November 8, 2019

The Issues That Postmodern Parents Face

The Issues That Postmodern Parents Face Parents today face significant challenges when it comes to raising children, and many of those issues were totally unheard of 50 years ago. In fact, many of these issues involve technology and gadgets that didnt even exist a few decades ago. Sending your child to the right school might be one solution, as a proper educational environment is more controlled and in line with your core values. Lets look at some of these issues and how they impact your choice of a school. Cell Phones When parents raised their sons and daughters back in the 70s and 80s, we didnt have cell phones. Now, most people would say they dont know how we lived without them. Having the immediacy of contact through voice, text messages, and video chat is reassuring to a parent - not to mention the ability to locate your child at the  touch of a button. Unfortunately, cell phones often raise other issues for parents. Many parents wonder who their children are constantly texting and chatting with. They worry about whether the kids are sexting or sending inappropriate pictures using an app that the parents have never even heard of, and parents especially worry about the potential for cyberbullying.   Sometimes school can help. Many schools limit cell phone use during the school day while others use them as a teaching tool, reducing the chances of them being misused during the school day. Even more important, many schools teach the proper use of mobile technology. Even if a digital citizenship course isnt available, cell phone use is often mitigated simply because of constant supervision and students being too engaged in classes to have time to goof off on their phones.   At private schools, in particular, the small size of classes, low student to teacher ratio, and the school environment itself all lend to the fact that students really cannot hide anything they are doing. Its both a matter of respect and one of privacy and safety. Private schools take your childs safety and security very seriously. Its everybodys responsibility - students,  teachers,  and staff - to be aware of whats going on around them and to take appropriate action. Developing character, respect for others and a sense of community are core values in most private schools. You also cant use your phone to get into trouble if youre using it to study. Many private schools are finding ways to incorporate cell phones and tablets into the learning process. Bullying Bullying is a serious issue of harassment  and can have negative consequences if gone unnoticed. Fortunately, most private schools train teachers to identify and address bullying, and also empower students to take responsibility for living in a welcoming and supportive environment. In fact, many students escape situations of bullying by switching schools and attending private school.  Ã‚   Terrorism   Terrorism used to seem like something that happened in other parts of the world, but in the past few decades, the United States has suffered from some major terrorist attacks and threats. Now, that fear is all too close to home. How can you keep your child safe? Many schools have installed metal detectors and hired more security. Some families have even considered enrolling at private schools as a means of protection. With many private schools offering gated communities, 24/7 security patrols, constant supervision, and considerable funding available to ensure that campuses are protected, the added cost of tuition may feel like a worthy investment.   Shootings Acts of terrorism may seem like an extreme concern for some, but theres another form of school violence that many parents are growing increasingly afraid of: school shootings. Two of the five deadliest shootings in American history took place at educational institutions. But, the silver lining from these tragedies is that they have forced schools to be more proactive in preventing shootings, and schools have become more likely to prepare for what to do should there be an active shooter situation. Active shooter drills are common at schools, where students and faculty are put into mock situations to simulate a shooter on campus. Each school develops its own protocols and safety precautions in order to help keep its community safe and protected.   Smoking, Drugs, and Drinking Teens have always experimented, and for many, smoking, drugs, and drinking seems like no big deal, unfortunately. Todays children arent just using cigarettes and beer. With marijuana becoming legalized in some states, vaping has become trendy, and high-end cocktails of drugs are easier to get than ever. Children today are becoming increasingly savvy about ways in which they can get high. And the media doesnt help, with endless movies and television shows portraying students partying and experimenting on a regular basis. Fortunately, tons of research and education have changed the way we parents view substance abuse. Many schools have taken a proactive approach as well to ensure that their students learn the consequences and dangers of substance abuse. Most private schools, in particular, have zero tolerance policies in place when it comes to substance abuse. Cheating With the increasing competitiveness of college admission, students are starting to look for every opportunity to get ahead. Unfortunately for some students, that means cheating. Private schools tend to emphasize original thinking and writing as part of their requirements. That makes cheating harder to pull off. Besides, if you cheat in private school, you will be disciplined and possibly expelled. Your children quickly learn that cheating is unacceptable behavior. Looking into the future, issues such as sustainability and the environment will probably be very high on most parents list of concerns. How we guide and direct our children is a critical part of parenting. Choosing the right educational environment is a major part of that process.

Tuesday, November 5, 2019

Green to Red Color Change Christmas Chemistry Demo

Green to Red Color Change Christmas Chemistry Demo Color-change demonstrations are classic fare for the chemistry classroom. The most common color change reaction may be the Blue Bottle (blue-clear-blue) chemistry demonstration and the Briggs-Rauscher oscillating clock (clear-amber-blue), but if you use different indicators you can get color-change reactions to suit just about any occasion. For example, you can perform a green-red-green color change reaction for a bit of Christmas chemistry. This color change demonstration uses the indigo carmine indicator. Christmas Color Change Demo Materials One of best parts of this demonstration is that you dont need very many ingredients: water (distilled is best, but you can use tap water if your pH is close to neutral)15 grams glucose7.5 grams sodium hydroxideindigo carmine indicatorbeakers or other clear containers Perform the Indigo Carmine Indicator Demo Prepare a 750 ml aqueous solution with 15 g glucose (solution A) and a 250 ml aqueous solution with 7.5 g sodium hydroxide (solution B).Warm solution A to around body temperature (98-100 °F).Add a pinch of indigo carmine, the disodium salt of indigo-5,5-disulphonic acid, to solution A. A pinch is enough indicator to make solution A visibly blue.Pour solution B into solution A. This will change the color from blue → green. Over time, this color will change from green → red/golden yellow.Pour this solution into an empty beaker, from a height of ~60 cm. Vigorous pouring from a height is essential in order to dissolve oxygen from the air into the solution. This should return the color to green.Once again, the color will return to red/golden yellow. The demonstration may be repeated several times. How Indigo Carmine Works Indigo carmine, also known as  5,5-indigodisulfonic acid sodium salt,  indigotine,  FDC Blue #2), has the  chemical formula is  C16H8N2Na2O8S2. It is used as a food coloring agent and as  a pH indicator. For chemistry, the purple salt is typically prepared as a 0.2% aqueous solution. Under these conditions, the solution is blue at pH 11.4 and yellow at pH 13.0. The molecule may also be used as a redox indicator, since it turns yellow when it is reduced. Other colors may be produced, depending on the specific reaction. Other uses of indigo carmine include dissolved ozone detection, as a dye for foods and medications, to detect amniotic fluid leaks in obstetrics, and as an intravenous dye to map the urinary tract. Health and Safety Information Indigo carmine may be harmful if inhaled. Avoid contact with the eyes or skin, which can cause irritation. Sodium hydroxide is a strong base that can cause irritation and burns. So, wear use care and wear gloves, a lab coat, and goggles setting up the demonstration. The solution may be safely disposed of down the drain, with running water.

Sunday, November 3, 2019

INDIGENOUS CULTURE IN THE RAINFOREST BIODIVERSITY Essay

INDIGENOUS CULTURE IN THE RAINFOREST BIODIVERSITY - Essay Example These beliefs combined to create a complex system of farming and recycling of the rainforest's products they used in their daily life. This sustainable agriculture has been in use for several thousand years (Hartmann 2005). It is believed that the Kayapo are an ecologically evolved population and are an example of living in balance with the ecosystem. They are generally non-aggressive and have a rich tradition of rituals. They are an ancient culture that has its foundations in seasonal farming and gathering. Beliefs and ideals surrounding the issue of using the rainforest, and the purpose of the rainforest, are passed from generation to generation through socialization. Socialization is the process where people learn the customs and acceptable behaviors of the community in which they live. Customs are the traditionally accepted norms, standards, and ways of doing things. Often these customs are passed through rituals, a formal ceremony that is usually symbolic. The symbolism represents a belief and this is shared by a group such as a family or community. By socialization, a culture passes its customs and norms to the next generation and they develop a set of values based on these beliefs, customs, and norms. Values are the abstract belief in a system of right, wrong, fair, and decent.

Friday, November 1, 2019

Roche Case Study Example | Topics and Well Written Essays - 3000 words

Roche - Case Study Example ternational Conference on Harmonisation of Technical Requirements for Registration of Pharmaceuticals for Human Use (ICH) is the global regulatory body that determines quality, safety, efficacy, and multidisciplinary (e.g. medical terminology) standards pertaining to the pharmaceutical industry. Failure to meet these standards may prevent a firm from marketing its products in other countries. (Social & Environmental Factors, 2009) In 2007, the world pharmaceutical market was valued at $664 billion at ex-factory prices (EFPIA, 2009), with the US accounting for 60% of global sales (The Pharmaceutical Industry, 2008) While the big pharmaceuticals have the market cornered on patented products, the growth of the generic drug segment has capitalized on the lower cost of producing drugs whose patents have already expired. (The Pharmaceutical Industry, 2008) Furthermore, newly emergent market institutions such as health maintenance organizations (HMO) and pharmacy benefit managers (PBM) has expanded the market for pharmaceuticals. Whereas formerly, drug companies targeted prescribing physicians in their marketing efforts, they now also vie for placement in health plan protocols and contracts with HMOs. There has also been a rush in acquisitions of PBMs by drug companies in their efforts to consolidate, both horizontally and vertically. (The Pharmaceutical Industry, 2008) By the nature of its product, pharmaceutical research and development has provided much benefit to society in general in terms of lengthening of life expectancy and improving the chances of recovery from illness. There is evidence that on the basis of statistics garnered in Europe, the number of deaths due to cancer has decreased proportionately to the number of cases diagnosed in the European Union (EFPIA, 2009). The same is true for HIV/AIDS and cardiovascular diseases. In these times of emergent new diseases such as the avian flu and the swine flu, it is imperative that pharmaceutical R&D

Wednesday, October 30, 2019

Concept Comparison and Analysis Across Theories Term Paper

Concept Comparison and Analysis Across Theories - Term Paper Example Nursing theories contribute an important part of the profession and according to Mary and Patricia (2008), nursing knowledge includes theories, philosophies, research and practice wisdom of the discipline. In the nursing profession, acquisition of this knowledge is essential for guiding practice (CN, 2011). Nursing theory is a group of concepts, relationships, definitions and assumptions or propositions resulting from nursing models or other disciplines. The theory illustrates an intended and systematic view of phenomena through formulating particular interrelationships among the concepts, with objectives of describing, explaining, predicting and prescribing (Cowling, 2007). In this respect, knowledge structure in the nursing profession is studied in different headings, including nursing philosophies, conceptual models and grand theories, metaparadigm, nursing theories in addition to middle range theories and nursing theories. According to Fawcett (2000), conceptual model is a representation of the way of judgment about a particular problem or a method of representing the complexity of functionality of a particular aspect. One main defining characteristic of conceptual models is that they are not usually based on a particular nursing theory. In this regard, the models are usually based on various theories, which enhance comprehension of a particular nursing problem in a different setting or context.... Florence Nightingale’s environmental theory emphasizes on the role of environment in promoting cure and health to a person. According to environmental theory, the role of nursing is to provide fresh air, cleanliness or hygiene, warmth, appropriate diet and a silent environment to facilitate curative process of patient (Barrit, 1973). In reference to the theory, Nightingale considers a person in the nursing context as a patient served by a nurse and affected by environment and as an individual possessing reparative abilities (Fawcett, 2000). To promote health, the environmental theory recommends provision of necessary physical, psychological and social support to the patients. In this respect, environment forms the basic component of the theory. The theory consists of all environmental aspects including social, psychological, physical and all other external conditions that influence a person’s health. To ensure the maintenance of health, the environmental theory holds th at the healing powers within a person should be utilized to their maximum (Mary and Patricia 2008). This is achieved by deliberately controlling the physical, psychological, and social needs to prevent the occurrence of disease. In this respect, Florence Nightingale attributed the emergence of disease to nature, argued that ill health is reparative, preventable, and managed by controlling the relevant external and internal factors surrounding the patient (Florence Nightingale Museum). Therefore, according to the environmental theory, the focus of nursing professionals is management of the patient’s health and disease, whereby they should help the affected individuals regain health by providing a favorable environment. Faye Abdella’s topology of twenty-one

Monday, October 28, 2019

How Reading As A Young Child Encouraged Essay Example for Free

How Reading As A Young Child Encouraged Essay When I was a young boy, while my other friends were busy playing ball, riding bicycles, playing games and doing other forms of leisure, I was always listening to my mother as she read comic books to my ears. My mother would always read the interesting comic books to my attentive ears; I would sit with my mother on the sofa as she read the comic books to my ears. I grew up from listening to my mother to reading the comic books on my own. My mother always bought me several books to read every week, as soon as I finished reading one book there was always another book to be read. I developed interest in several comic books, ranging from Iron Man, Spiderman and the likes. I inculcated the habit of reading right from a very tender age. My early reading habit really helped me in life as I developed an undying love for reading and improved greatly on my writing. While growing, I developed from reading comic books to reading more voluminous books, newspaper articles, magazines, novels etc. Books were packed in the shelves of our house. My friends always called our house a library. Reading was always the only option to kill boredom. My flare for reading encouraged me to get involved in writing as I discovered that the more I read the better I wrote. I could relate what I read in several books and combine them into writing something better. My reading habit really boosted my diction and I learnt new words each day I picked up a book to read. I learnt the rules of language, my grammar was greatly improved. Over the years I garnered a lot of experience from reading both fictional and true life stories. I applied some of the knowledge acquired from reading these books to various aspects of my life. Reading lots of books gave me a hint on the ways writers wrote, the style of language used and how best to communicate to a particular audience. I am a testimony of the quote that says that â€Å"A good reader is a good writer†. The more I read, the more I improved on my reading speed and grasped new ideas on how to write. Reading frequently made me a better reader and a good writer. I developed from reading for fun to reading for the acquisition of knowledge. Books like; the Richest man in Babylon, Thinking Big, the tale of two cities and many others were already in the long list of books that I have read . My whole life was affected positively by my reading habit as I read several motivational books that have been spurring me to achieve greatness in life. Through writing I could now transfer my thoughts and imaginations into a book or piece of article. The knowledge that I have acquired over time is what has made me the better person I am today. As I now read more, write better, have better grammar and have become a better man. The saying that you are what you read and you are an expression of what you write is definitely true as I have noticed tremendous changes in my life as a result of the past books I have read. I will have to thank my mother for imbibing the culture of reading in me; if not for her I would not have been a good writer and would definitely not be what I have been fashioned out to be today.

Saturday, October 26, 2019

With Reference to Collins A Terribly Strange Bed and Conan Doyles Essa

With Reference to Collins A Terribly Strange Bed and Conan Doyle's Speckled Band, Discuss How Both Authors Create Mystery and Tension. Although these short stories are fictional and were written in the mid 19th Century they are crime dramas containing stereotypical images of the villains of the time. These include social outcasts such as Dr Roylott and Monsieur Faulkner. Many writers use suspense in their stories in order to excite the reader more and to make them want to turn over to the next page. This is can be done by giving the reader some information, but not enough for him or he to be able to answer the mystery or riddle that they may be trying to solve. 'The Speckled Band' focuses on the Roylott family, of Stoke Moran in Surrey. The family includes twin sisters Julia and Helen Stoner, and their stepfather Dr Grimesby Roylott. The readers' first impression of Helen Stoner is that she is grieving over someone's death, due to her appearance. She is "dressed in black and heavily veiled". The reader is encouraged to feel sympathy for Helen Stoner and anxious to find out who has died and how, as she is clearly in mourning. The simile used to portray her fear and suggests she is weak and vulnerable, maybe even the next victim. "Restless frightened eyes, like those of some hunted animal", indicates to the reader how she is being "hunted" like some kind of prey. This assists in building the suspense, as the reader is unaware of the details of the death, it is still a mystery. Conan Doyle's use of nouns, when Helen is speaking, suggests how scared she is. "It is fear, Mr Holmes. It is terror", illustrates that either Helen Stoner is exaggerating the situation, or something terrible has happened to c... ...hen the story would be a complete failure because we would know he survives, yes there would be an adventure but it wouldn't grab the audiences attention and they wouldn't feel involved in the story. Therefore I think both authors go about creating mystery and ttension the best possible way because if they swapped round and Holmes was telling the story then the audience wouldn't want to get involved and the same with "a terribly Strange bed" Both authors create suspense in their own way that in my opinion are as effective as each other but I felt more eager to turn over the page in "The Speckled Band" Also the description of the setting is successful in creating the most suspense, as the use of darkness suggests something is going to happen. We don't find out a lot about the setting in "A Terribly Strange Bed" but it his little relevance to the story.

Thursday, October 24, 2019

David Beckham

Comm 423 The Value of David Beckham Dik Yi Tse (230052113) Ryan Darmasubrata (230055322) The purpose of this paper is to evaluate one of the most phenomenal transfers in the football world. The transferred of David Beckham from Manchester United to Real Madrid has becoming the talk of not just football fans but the financial expert for the last 2 years. Unlike most transfers, the David Beckham transfer has revolutionized player transfer in the football world. It became the standing point on how football player is not valued according to their skills on the field but rather on their skills outside the field. The paper will evaluate the cause, the reasons and the effect of the transfer based on both technical and financial aspects. In order to evaluate the transfer based on its financial aspect, we will use analytical theory of production and competition between firms. [pic] [pic] Variable cost satisfies the following formula: [pic] [pic] Return function: [pic] C: variable cost S: unit price of the product K: fixed cost ?: rate of diffusion r: discount rate T: duration of the facility With the formulas above, we try to justify the returns of the football clubs under different environment. From the calculations, we can see the change of revenue for the football clubs between fixed costs at different levels of market size. David Beckham David Beckham is an English footballer, widely regarded as the biggest icon in the sport. He currently plays for Real Madrid and he is the captain of England national team. David Beckham is especially noted for the quality of his crossing and the ability to hit free-kicks particularly from long-range and swinging corners. He is also famed for his celebrity lifestyle trappings, media attention and marketing potential. Early on in his career Beckham secured a number of lucrative sponsorship deals including Brylcreem, Adidas, Vodafone (which ended in July 2005) and Diesel. Despite the USA's uneven acceptance of soccer, Beckham's recognition in the USA is strong enough to enable him to appear in print and television advertising for various sponsors, including Gillette razors. He has become more well known in North America since the success of the British film Bend It Like Beckham, about a British Sikh girl who idolizes David Beckham and harbours ambitions of being a football player. David was born on May 2, 1975 in Leytonstone, London to Ted and Sandra Beckham. David's parents were Manchester United supporters and he accompanied then to many of the games. He signed for Manchester United as a trainee in July 1991 and he was instrumental in helping the club win the FA Youth Cup in May 1992, scoring in the second leg of the final against Crystal Palace. His Premier League debut eventually came at home to Leeds United on April 2, 1995. Partially as a result of injuries to key starters, David established himself in the first team during the 1995/96 season. David's match-winning performances during 1996/97 helped United to win another Premiership title and reach the semi-final of the UEFA Champions League. On a personal level, he was voted Young Player of the Year and second in the overall Player of the Year poll. Manchester United's 1997/98 season was one to forget as they finished second to Arsenal in the League, lost to Barnsley in the FA Cup and were knocked out of the Champions League quarter-finals by Monaco. David enjoyed a memorable moment, when he was selected for England's World Cup Finals squad. He’s been a team member ever since. Beckham captained England for the first ime in a friendly match in Italy and retained the armband for the friendly with Spain and the World Cup qualifiers against Albania and Finland, against whom he scored an important goal at Anfield. Beckham made his 85th appearance for England in 2005 and is expected to captain the team at the 2006 World Cup in Germany. If so, he would become only the six th England player to represent his country at three World Cup competitions (although Sol Campbell and Michael Owen are expected to achieve this feat at the same time), and the fourth (after Billy Wright, Bobby Moore and Bryan Robson) to captain the team at more than one World Cup. Beckham is also a reasonable candidate to record 100 appearances for his country. He captained his country for a landmark 50th time in the friendly international against Argentina in November 2005. Beckham is one of only four players to have appeared 100 times in the Champions League. The reasons for transfer Manchester United First reason: David Beckham only had 2 more years contract with Manchester United and under the Bosman rule, every player can sign another contract with another team in the term of 6 months before his contract expired. Because of the clause of the Bosman transfer rule, any club can get David Beckham signature without paying any fee to Manchester United, if David Beckham decide not to sign any new contract within the next one and a half years, Manchester United would lose their biggest asset without getting any returns. Second reason: David Beckham relationship with his manager was in the midst of trouble. David Beckham popularity has divided his concentration between his job on the field and on the runaway. With having conservative method of running a football club, Sir Alex Ferguson, Manager of Manchester United had concern that David Beckham was not performing as best as he should. Hence arguments had arisen in numbers of occasion. Third reason: Pepsi and Adidas played a big role in forcing David Beckham to move to Real Madrid. For Pepsi, it would be more profitable for them to have David Beckham to play in Real Madrid because Real Madrid has three other players that have sponsorship deals with Pepsi. But the biggest influence came from Adidas, which is the main sponsor to David Beckham. Manchester Untied is sponsored by Nike, Adidas biggest competition in the industry and Real Madrid is sponsored by Adidas, so it would be so much better for Adidas to have David Beckham to play in Real Madrid instead of Manchester United. Fourth reason: Manchester United needs more young players in their squad, while the average age of their rosters has reach 30 years old, Manchester United needs to find another potential young player to maintain their reputation, the sale of David Beckham would bring the necessary capital for the investment. Real Madrid Real Madrid is a very successful club with champion’s reputation at their back, their starting lineup is filled with star players, hence their advantage was also their biggest weakness. With many star players in their team, Real Madrid has a high fixed cost in their operation, but most of their star players are not very commercial. Majority of the players are just big names within the industry or in the European market. Real didn’t have any network in the Asian and North American market at the time. With football to be the number one sport in Asia, Real Madrid was missing majority of the action. As a result in 2002/03 season, Real Madrid only spotted themselves the 8th on the list of the richest club in the world. Real Madrid needed to find a player who would pioneer their marketing strategy to the whole world. They are not only looking for someone who can bring sponsors to their stadium, and not just a poster boy for the campaign, but also has the skills to show in the field. This is the ultimate reason why Real Madrid was very determined to get Beckham. The effects of David Beckham to Real Madrid Real Madrid's revenue from club merchandise, such as shirts, jumped 67 per cent in Beckham's first season alone, and climbed another 6. 5 per cent in the year to June. Overall commercial income, which includes money from deals with the likes of Siemens, Adidas and Pepsi, which have all grown in value with the â€Å"Beckham effect†, now stands at around ? 80m a year. Real Madrid also earned ? 48m (26 per cent of turnover) from match-day income (primarily ticket sales), ? 44m (24 per cent) from television, and ? 6m (8 per cent) from promotional activities such as lucrative overseas tours and friendliness, which have also become better earners because of David Beckham. And whereas Real Madrid's annual wage bill (? 98m) now equates to 52 per cent of turnover, and is falling towards an expected ratio of 47 per cent next year. With the financial improvement, Real Madrid is now the richest club in the world, beating Manchester United who wo n the title 8th consecutive years. 2005 Football clubs revenue ranks[1]: 1 Real Madrid (Spain) $330 million Manchester United was No. 1 when it had David Beckham. Now Real Madrid has him and became No. 1. 2 Manchester United (England) $295 million Slips out of the top spot for the first time in the nine-year history of the rankings. 3 AC Milan (Italy) $280 million Nearly 60 percent, or $165 million, of its revenue is from broadcasting – more than anyone else. 4 Juventus (Italy) $274 million Averages only 26,600 fans but moves up from No. 5 last year thanks to a lucrative TV contract. 5 Chelsea (England) $264 million Its otherworldly payroll makes it No. in annual net losses, which reportedly were $244 million. Evaluating the transfer [pic] In determining the justification for the transfer, we use the analytical theory to prove that even though Real Madrid paid a large sum of transfer fee and obligated to pay a high salary to David Beckham, the acquisition would profit Real Madrid more because the larger market size that David Beckham can open for Real Madrid. To make the calculation to be accurate as possible, we had made some assumptions for the numbers used in the calculation. Reader should keep in mind that because Real Madrid is a private organization, it is very hard to find the actual data about their current and past financial statements. Nevertheless, we did our best to present the numbers as it would present the actual case scenario. Fixed cost (K), because we do not have the actual numbers for the fixed operation cost from Real Madrid, we use the assumption that fixed cost would be equal to the salary of the players. We know that there are other things that contribute to the clubs fixed cost but for the sake of the formulation we are ignoring that. The fixed cost increased from $98 million to approximately $117 million because of David Beckham. Discount rate (R), according to our research, the closest number that we found for the discount rate during that time in Spain, was the checking account interest rate, provided by the banks in Spain. Hence we use this number as our discount rate. Term of project (T), David Beckham was 28 years old when Real Madrid bought him from Manchester United, using the assumptions that most football players can play until the age of 34 years old, we use the length of project to be 6 years. Uncertainty rate (sigma), if Real Madrid did not buy David Beckham, they would have an uncertainty rate of 50%, that is they either succeed or not. With David Beckham on their squad, they have bigger uncertainty because they have to add the possibility that will David Beckham can work together with his teammates and produce something positive for the team or will he have some problems in adjusting to the new Spanish strategy. From the marketing strategy, they would also be concern that if David Beckham’s fans would still like him in Real Madrid jersey. The value of product (S), we used the assumption that major football clubs would want to have a success in both the domestic and international competition but as an organization major football clubs also want to bring profit for their business. Because of these factors we concluded that the value of S should be 2 instead of 1. Market size, we use the assumption that Real Madrid previous market size which is the European market to be 100 and the new potential market involving the Asian and North American market would be 145. The 45% increase due to that in North America, football is not that popular, North American people would prefer to watch and buy basketball, American football, baseball or hockey. For the Asian market, the increase of market size would come from people that buy the merchandise, there is a little chance that they would come to the actual game. Analysis & Conclusion From the calculation, it proved that bringing David Beckham to Real Madrid squad was a positive move. The transfer has solved Real Madrid’s problem of having high fixed cost and low returns. David Beckham has managed to open the Asian and North American market for Real Madrid to expand, hence now Real Madrid with high fixed cost on their organization can work and do business more efficiently in larger market size environment. With the emerging of internet and globalization, major sports clubs have tried to improve their business strategy by purchasing international players that can open more potentials market for their business. Another example besides David Beckham is the Chinese International Basketball Player, Yao Ming. Yao Ming was purchased by the Houston Rockets Basketball Club in US. With the help of Yao Ming, NBA (National Basketball Association of America) and Houston Rockets have managed to gain substantial market in the Asia. NBA opened merchandise stores all over Asia and has extradition match between American Basketball Club and the Chinese Basketball Clubs. Their website subscriber, www. NBA. com, has increase significantly during the past 2 years. With major website subscriber coming from the Asian market, it is only for certain that the expansion program will continue with other Asian basketball players coming to the NBA. In baseball, The Seattle Mariners imitated the strategy by purchasing a Japanese National Baseball player, Ichiro. Ichiro is now a market symbol for the major league of baseball, tourist flow from Japan has increased significantly to Seattle. American baseball has gain more popularity because of Ichiro. Ichiro merchandise is one of the top selling merchandise in the league. The main reason for this trend among major sport clubs is the revenue coming from the selling of merchandise and television broadcast license. With the improve technology and internet, fans in other parts of the world can watch their favorite player and club match through website and live television broadcast. The distance and time factors have been eliminated by the technology, hence potential customer is closer in today time. Another factor for the trend is the sponsorship revenue coming from companies that want to put their brand on the team’s jersey. With sponsoring a sport club, major companies can make brand recognition by associating their brand to a specific sport clubs or players. The better the clubs perform, the better publication that the sponsor company will achieve. The last reason is the revenue coming from exhibition games. An exhibition game is when a sport clubs have a friendly match with other sport club from different country. Higher fee has to be paid to attract famous clubs to come to do exhibition match. Today sport industry is not just about winning a game but also about how much money the games will generate for the clubs, the revenue and reputation are the two main factors that influence the livelihood of a sport club. The higher the fixed cost, the more necessary for club to find a player that can open bigger potential market. REFERENCES Chen, J. 2005. The Physical Foundation of Economics: An Analytical Thermodynamic Theory. 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